Our operating principles
of Sustainable Growth
and Manage for Cash
keep us focused on the
In late 2007 and 2008, we made several acquisitions that gave us strong growth platforms in promising markets. All of the companies we acquired were established players in categories that respond well to brand building.
We also reinforced our commitment to corporate responsibility by publishing our first global Corporate Responsibility Report. This report provides an overview of Kellogg Company’s deep commitment to preserving the environment, improving our marketplace and our workplace, and making positive contributions to the global community. The credit for these and all of our 2008 accomplishments belongs to our employees, whose passion for our business and commitment to our K Values is the core of our culture at Kellogg. We’d like to thank every member of the Kellogg family for their loyalty, hard work and dedication.