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KELLOGG COMPANY
2008 Annual Report
Home
Company Overview
Overview
Focused Strategy
Spanning the Globe
Our Platform for Growth
Building Our Brands
Innovation
Portfolio of Brands
Meeting Consumer Needs
Investing in Our People
Dedicated Employees
Living Our K Values
Corporate Responsibility
Financial Highlights
Summary Table
Financial Charts
Letter To Shareowners
Fellow Kellogg Shareowners
Advertising
Platform for Future Growth
Fueling Productivity
Moving Forward
Leadership
Global Leadership Team
Board of Directors
10-K/Financials
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Item 1.
Business
Item 1A.
Risk Factors
Item 1B.
Unresolved Staff Comments
Item 2.
Properties
Item 3.
Legal Proceedings
Item 4.
Submission of Matters to a Vote of Security Holders
Item 5.
Market for the Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Item 6.
Selected Financial Data
Item 7.
Management's Discussion and Analysis of Financial Condition and Results of Operations
Liquidity and Capital Resources
Off-Balance Sheet Arrangements and Other Obligations
Critical Accounting Policies and Significant Accounting Estimates
Future Outlook
Results of Operations
Item 7A.
Quantitative and Qualitative Discolosures About Market Risk
Item 8.
Financial Statements and Supplementary Data
Consolidated Statement of Earnings
Consolidated Balance Sheet
Consolidated Statement of Shareholders Equity
Consolidated Statement of Cash Flows
Notes to Consolidated Financial Statements
Item 9.
Changes and Agreements on Accounting and Financial Disclosure
Item 9A.
Controls and Procedures
Item 9B.
Other Information
Item 10.
Directors, Executive Officers and Corporate Governance
Item 11.
Executive Compensation
Item 12.
Security Ownership of Beneficial Owners and Related Stockholder Matters
Item 13.
Certain Relationships and Relationships and Related Transactions and Director Independence
Item 14.
Principal Accountant Fees and Services
Item 15.
Exhibits Financial Statement Schedules
Management's Responsibility for Financial Statements
Management's Report on Internal Control Over Financial Reporting
Report of Independent Registered Public Accounting Firm
Signatures
Exhibit Index
Cumulative Total Shareowner Return
Trademarks
Corporate and Shareowner Information
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